Facebook –the social media website that has beaten the usage of Google, has literally become an ‘addiction’ on the internet.
Around 48 percent of US citizens check their Facebook accounts for updates when they wake up of which 28 percent do so through their smartphones just before leaving the bed! It has become satiate of our curiosity.
People have become addictive to it and are drawn to this social media website because it is a magnet which works for engaging people on a broad scale in terms of social and global.
The intensity of Facebook can be imagined from the fact that the top searched word on Google was “Facebook” in 2010.
Due to the above factors marketers started choosing Facebook for their product promotions. Facebook’s exposure, extra reach, and targeting options available made it ‘heartthrob’ of brands.
It has various advertising solutions to help effectively in engaging audiences. The ads are placed in the main newsfeed of users which push them to take action instantly. This makes Facebook’s ads reach a substantial figure of your target market.
What are Facebook Ads?
Facebook Ads are the advertisements created by individuals, organizations or companies. These ads are placed in the right sidebar of the homepage.
Advertisements are also shown under the heading “Sponsored” found in profile and fan pages. Facebook advertisements are served up to audience based on many factors such as:
On Facebook, users are figured out on the basis of their interests and likes. Every time users like something on Facebook they technically add it into their personal data.
This data helps advertisers to deliver more targeted ads. So basically advertisements are generated by you, based on your personal data and interests.
How to effectively use Facebook ads?
To gain more fans and followers for your page, you have to run Facebook ads. But every post on facebook should not be an advertisement. Mix it up with giving out some posts for the purpose of engagement, others can be promotional and some needs to be direct advertising.
Here are some tips to use Facebook Ads effectively:
1. Must have a clear Call-to-Action
Facebook Ads having a call-to-action sounds insistent but your ad ought to advise people what to do. You must have Call-to-Actions like, Get It Now, Sign Up Now, Click Here Now for 20% Off etc. This is a way of generating conversions.
2. Get to the Point
Ad must clearly mention the purpose. Instead of giving vague info to users be direct and informative. It is better to add claims in your ads. This will catch the attention of viewers and saves time. So be expressive!
3. Highlight Benefits
Another most effective strategy is talking about benefits in ads. State potential features and benefits that your product provides and how to get them. This will generate more clicks and visits.
4. Target your Ads
Ads on Facebook are aimed towards a group of people who are more prone to using your products. This audience is categorized by their location, age, interests and more. Before hitting “Boost Post” choose your target. This will save your ad budget as well.
Types of Facebook Ads
Facebook ads provide cost-effective and real-time promotions of your business like direction to your shop or store, view your sponsored video, add items to the shopping basket and access your website. Following are the main types of Facebook ads:
All of them have a different kind of imagery and layout.
How To Avoid Getting Banned From Facebook Ads?
Facebook is one of the best advertising platforms. Many companies have earned tens of millions of dollars by promoting business on Facebook. You can say it is the crème de la crème of digital marketing products.
However, you must have heard from some marketers that their account has been shut down or got disabled. There can be numerous reasons, some of them are:
1. Use Real Account
For advertisers who are serious about running and marketing their businesses on Facebook, an account named as Facebook Business Manager Account has been introduced by Mark Zuckerberg and his team.
This will provide your business with a contingency plan and flexibility. Moreover, Facebook wants you to advertise within their terms.
So, using an appropriate channel and creating a real account is far better than to use a fake one.
Be congruent while advertising. If you are giving free offer/s in your ad and then send the audience to the landing page that is not connected with the offer you will surely get in trouble.
Besides, there must be no crazy promises included in your ads. Do not include negative points while advertising instead; focus on the positive feature of your products.
3. Reliability of Landing Page
There must be consistency in your landing page and ads. Your intentions must be clear and according to the expectation of your clients on the landing page. Give complete information about your company in bullet points.
Provide “Contact Us” page link of your website. Give phone numbers for adding authenticity.
Tips And Training On How To Run Successful Ads That Engage
Facebook ads are highly profitable and you can make them more effective by following tips:
– Visually Appealing
Your content must be attention grabbing and eye catching
– Must be Relevant
Ads must be applicable to target audience. The more relevant your ad elements are the more profits you are able to make.
– Video Ads
Around 50% of Facebook users watch at least one video a day. It shows your video ads will be treated more favorably. So go for video advertising for high engagement.
– Photo Ad
One of the most popular ad types on Facebook advertisement is by posting an image of your product or service. This image must have all necessary ingredients that will appeal your target audiences.
Use this feature of the retargeting ad to promote to a specific group of people identified as your target market. Ads follow users after they visit a certain website or search on Google for some product or service. This is a great way of boosting your revenue up!
Facebook has metastasized throughout internet world. It has expanded inexorably and is more impactful than any other business platform. It has changed business and changed us in many ways.
For the marketers who want to optimize their website, business or brand they should consider creating Facebook ads, get some training by the experts for successfully creating, running, and experimenting with placement and split testing ads to get best results!
Are You Using Facebook Ads? If so, Be kind and share some tips with us by leaving a comment below, Also don’t forget to like my page ?