Instagram is a fun and quirky way to share photos and videos from a smartphone. It is an approach to show your life to companions through a progression of pictures. This is all about visual sharing.
It is a one of a kind application, through which you snap a photo, and then pick a filter to change the picture into a reminiscence to keep around until the end of time. You are connected to your loved ones through photos and videos of your life.
Instagram is more than a social networking and photography based platform. It is an amazing way to promote products and services, get leads and create conversions.
This is your magic spell which allows your products and brands to be seen by more people, strong following of customers related to your brand and you get paid eventually.
You must be thinking how only images and short videos can be used to enhance and endorse your business?
Useful Tools for generating more Quality Traffic
Businesses can connect with buyers on Instagram space and amplify sale. Thanks to various shopping tools that have been offered to sell your products and help you maximize your revenue.
Here are some of the tools for advertising on Instagram.
Shopseen combines all the Instagram photos of a user into a feed. Followers can access the list of photos and products by a tap on the link to Shopseen feed. Customers can purchase the items in photos directly from this feed.
After a product has been bought by the followers, an email is generated and sent to the buyer as well as the shipper.
Shopseen is a multichannel catalog interface that deals with an assortment of platforms, not merely Instagram.
It permits you to deal with the products you offer and have them automatically upload to other e-commerce stores like Woo, eBay, Etsy, and Shopify.
2. Inselly –gain traffic through hashtags
This is a great tool which lets you identify shoppable contents with a hashtag. Inselly cumulates photos on the basis of hashtags and makes them searchable for clients.
You just need to connect your Inselly account with your Instagram profile, then fill your contact and cost info and that’s it! Now shoppers can tap on the Inselly link in your profile to shop your products and items.
The best part is that Inselly does not seize any commission and you get paid from PayPal directly.
3. Soldsie –get more followers through comments
If you want to sell through comments, go for Soldsie. It is orchestrated in a way that allows followers to buy from your Instagram without leaving the app. You simply need to present an item on Instagram; your clients comment “sold” on the photo and an invoice is sent to buyer to finish the buy. Payments can be done through Paypal and credit card.
The benefit of Soldsie is that customers are roused to shop in an auction-like environment. Soldsie works on Facebook as well.
How to target Potential Customers?
Marketing with Instagram must have a vital place in your advertising plan. This platform has around 300 million monthly users and Instagram sends unswervingfollowers to your business website. By taking care of few essentials and having simple approaches, you can easily generate quality traffic from Instagram.
Here are some useful strategies:
Add your business portfolio link to Instagram profile
Set up a separate business account for marketing with Instagram. A simple way to lead clients to your website is to put a link below your bio description.
This is a solitary area in your Instagram profile to put a clickable link, make sure you use it effectively.
Track traffic from Instagram through this link. Tracking will enable you to increase revenue by offering you clients’ newsletters or email campaigns.
Showcase Products and Services
Marketing with Instagram is a way of telling your business story through photos and videos. Putting products and services in context is essential for making use of this tool.
Always advertise your products by placing them in a real-time environment such as a person wearing or using your item or services in a party, family reunion, or a park. This is a great way to relate with your clients.
Use Instagram filters to produce a stand-out image. Moreover, place a call-to-action on photos. Design images by layering a call-to-action through URL which will take directly to your website.
A perfect way to convert!
Hashtags are the best way to boost shelf-life of your posts. Make the best use of caption and comment area by including relevant hashtags to increase reach, engagement, and visibility.
Use at least 10 to 15 hashtags per post with a mix of highly popular, moderately popular, less popular and your custom hashtags.
Hashtags create a visual gallery of all of your content. Your products are accessible easily if a client searches for a hashtag mentioned in your post.
Tips on marketing with Instagram
Partner with other Instagram accounts that reach your target audience. This will quickly grow your following up to 10,000 in some time. Partnering is paid and unpaid. Select the one that suits your marketing plan.
Create an email list of your customers, fans and people who will purchase your products and services. This tactic is extremely crucial in thriving business. Make use of the link of your website in bio area of the profile for achieving this.
Make your photos and video so beautiful that it drives your audience to share and interact with your brand. This will instantly explode your growth. Plain imagery won’t do. Add powerful and engaging text to catch customer’s eye and heart.
Post on the right days and time to approach your followers’ clan. Always ask for engagement in your posts. This will ensure your content to work overtime for you, hence increasing reach and revenue.
Marketing with Instagram has huge potential for businesses. To be successful on this platform be authentic and social. This will build targeted following effectively.